01
Brand & Product Development
Direct retail market intelligence, competitor pricing studies, pharmacy assortment curation, and compliant packaging design.
SERVICES
PHARMACY MARKET SERVICES & DISTRIBUTION
Your Connection to the
Greek Pharmacy Market
Built through more than two decades in the Greek pharmacy market, our expertise and infrastructure support both our own brands and selected business partners. From individual services to coordinated commercial support, we shape each collaboration around your products, priorities and agreed objectives.
Optipharma B2B Hub 6,500+ Connected Pharmacies
7,200+ Greek Pharmacies Reached
30,000+ Annual Pharmacy Orders Fulfilled
20+ Years of Market Leadership
TAILORED COLLABORATION
End-to-End Capabilities for
End-to-End Capabilities for
Pharmacy Success
From focused market entry services to complete, integrated commercial representation, we provide the infrastructure and market access required to scale brands in Greek pharmacies.
02
Sales & Merchandising
Nationwide field sales coverage, long-standing pharmaceutical wholesaler relations, and branded POS merchandising stands.
03
Warehousing & Distribution
Modern logistics hub, accurate barcode inventory control, daily order picking, and reliable nationwide dispatch to pharmacies.
RECOMMENDED PLATFORM
04
B2B Platform & Commercial Support
Direct access to 6,500+ registered pharmacies via Optipharma.gr, featuring 24/7 digital ordering, dedicated tele-sales, and CRM.
Brand & Product
Development
We combine product expertise with direct knowledge of pharmacy retail to guide brand development, product selection, packaging and commercial positioning.
Targeted field research provides insight into retail pricing, product availability, shelf presence and pharmacist feedback. These findings help partners assess opportunities, refine their proposition and plan their next steps in the Greek market.
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✓Targeted Field Intelligence Direct on-the-ground research into Greek pharmacy retail pricing, brand availability, and pharmacist preferences.
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✓Packaging & Point-of-Sale (POS) Optimization Assisting with pharmacy-tailored packaging formats, bilingual labelling, and counter display solutions.
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✓Commercial Launch Architecture Defining introductory commercial offers, margin structures, and promotional calendars aligned with pharmacy buying cycles.
20+ Years of Market Insights
Sales &
Merchandising
Our field sales network and established relationships with pharmaceutical wholesalers create routes to pharmacies across Greece.
We support product presentations, commercial offers and the development of pharmacy accounts. In-store merchandising, display stands and follow-up visits support product visibility and presentation. Activities can be focused on selected products, customer groups or geographic areas within an agreed commercial plan.
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✓Dedicated Field Sales Force Regular in-person visits to community pharmacies across major urban centers and provincial regions.
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✓Wholesaler & Cooperative Partnerships Direct channels through Greek pharmaceutical wholesalers ensuring immediate stock replenishment.
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✓In-Store Visibility & Merchandising Supply and placement of branded floor and counter stands, planogram adherence, and frequent stock checks.
7,200+ Pharmacies in Network
Warehousing &
Distribution
Our warehousing and distribution infrastructure supports product receipt, stock management, order preparation and dispatch to pharmacy customers.
Selected partners can use these capabilities without establishing their own local warehousing operation. Each collaboration defines the scope of handling, delivery arrangements and reporting, providing an organised framework for day-to-day supply.
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✓Modern Central Logistics Facility Secure, temperature-regulated storage adhering to high Greek and European healthcare standards.
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✓Rapid Order Picking & Packing Barcode-controlled pick and pack workflows guaranteeing 99.8% order accuracy and speedy turnaround.
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✓Fast Nationwide Delivery Routes Established daily dispatch routes reaching mainland pharmacies and island locations promptly.
30,000+ Orders Prepared Annually
B2B Platform &
Commercial Support
Our established B2B platform gives pharmacies a convenient way to discover products, review commercial offers and place orders. Partner products can be supported through agreed listings and promotional activities.
6,500+ Registered Pharmacies
Immediate digital distribution footprint across Greece with verified pharmacy owners regularly placing orders online.
24/7 Digital Ordering
Pharmacies browse live stock levels, examine diopter options, compare assortments and order at their own convenience.
Promotional Reach & Newsletters
Newsletters and telephone outreach support product introductions, promotional bundles, campaigns and direct customer follow-up.
CRM, ERP & Management Visibility
Our telephone team handles enquiries and orders, while integrated CRM & ERP tools give partners real-time visibility over agreed results.
Visit the Optipharma B2B Platform
Are you a pharmacy looking to restock or order wholesale? Or a brand seeking digital placement in front of 6,500+ Greek pharmacies? Discover our digital portal now.
STRUCTURED PARTNERSHIPS
How We Work With
How We Work With
Our Partners
Every partnership is built on clear objectives, transparent communication, and measurable commercial results.
01
Market Assessment
We analyze product fit, competitive positioning, and regulatory requirements in the Greek pharmacy retail channel.
02
Commercial Agreement
We tailor the scope of sales representation, warehousing, B2B listing on Optipharma.gr, and reporting frameworks.
03
Launch & Activation
We activate our field sales network, introduce products through Optipharma B2B, and deliver merchandising display stands.
04
Growth & Review
Continuous stock replenishment, proactive tele-sales outreach, and structured management reporting on agreed commercial KPIs.
